Priced on what you actually generate.
Every paid plan includes monthly generation credits, and every new workspace starts with credits to try it. Every action is priced in credits, the same number the product shows you before you start. On a plan a credit costs under a cent; top-ups start at 1,000 credits for $12.
Free
Try it with welcome credits, then top up or choose a plan.
600 credits to start, once, no card
Start free- Single clips and your own digital twin
- Write and storyboard directed films
- Top up credits whenever you need them
Starter
For one brand making its first directed films.
6,500 credits a month
Choose Starter- One directed film a month, or ~37 clips
- Your own personas and wardrobe
- Sequences and the full editor
Pro
For a marketer testing creative properly, at volume.
16,500 credits a month
Choose Pro- ~3 directed films a month, or ~94 clips
- Up to 10 seats
- Priority generation
Growth
For a team running several brands at once.
32,000 credits a month
Choose Growth- ~6 directed films a month, or ~180 clips
- Unlimited seats
- Your own brand brains
Prices in USD, billed monthly. A plan’s credits are for that month and do not roll over; credits you buy as a top-up never expire. The API is pay as you go on any plan, with API credits bought separately that never expire.
- ~13 directed films a month, or ~385 clips
- Per-client workspaces
- Priority support
- Negotiated credit volume
- Dedicated capacity
- Single sign-on and invoicing
One credit is one cent. Nothing is hidden behind a made up unit.
Generation costs real money on real provider APIs, so the product shows you what something costs before it starts and never spends without you choosing it first. These are the prices the product charges, read from it.
- An 8 second clip with native audio, in your persona's voice175 cr
- One shot of a directed film, voiced and lip-synced650 cr
- A seven shot directed film, storyboard and score included5,040 cr
- A full character sheet140 cr
- Placing an actor into a location40 cr
Planning a sequence is free. Only generation spends credits, and you approve the shot list before any of it runs.
Every plan, side by side.
Swipe the table sideways to see every plan.
| Feature | free | starter | pro | growth | agency | enterprise |
|---|---|---|---|---|---|---|
| Creation | ||||||
| Shared cast of actors | Included | Included | Included | Included | Included | Included |
| Single clips | Included | Included | Included | Included | Included | Included |
| Directed multi shot sequences | Write and storyboard | Included | Included | Included | Included | Included |
| Digital twins | Included | Included | Included | Included | Included | Included |
| Custom actors from a description | Included | Included | Included | Included | Included | Included |
| Actors licensed exclusively to you | Not included | Not included | Not included | Not included | Not included | Included |
| Assets | ||||||
| Your own wardrobe and products | Included | Included | Included | Included | Included | Included |
| Your own locations | Included | Included | Included | Included | Included | Included |
| Brand brain | Not included | Not included | Not included | Included | Included | Included |
| Platform | ||||||
| API access | Pay as you go | Pay as you go | Pay as you go | Pay as you go | Pay as you go | Pay as you go |
| Webhooks and job stream | Pay as you go | Pay as you go | Pay as you go | Pay as you go | Pay as you go | Pay as you go |
| Priority generation | Not included | Not included | Included | Included | Included | Included |
| Single sign-on | Not included | Not included | Not included | Not included | Not included | Included |
| Client workspaces | Not included | Not included | Not included | Not included | Included | Included |
| Seats | 1 | 3 | 10 | Unlimited | Unlimited | Unlimited |
The things worth asking before you pay.
What happens when I run out of credits?
Generation pauses rather than silently billing you. You can top up at any point, or move to a plan whose monthly allowance fits how you actually work.
Do I own what I generate?
Yes. Output is yours to use commercially, including what you make with your starting credits, with no watermark. Actors from the shared cast stay shared, which means another account can use the same face. If that matters for your brand, Enterprise licenses actors exclusively to you.
Is the output labelled as AI generated?
The people are generated, and we say so. TikTok and Meta both require AI content disclosure, and the platform records which model produced which part of every asset so you can meet that requirement rather than guess at it.
Can I bring my own actor or product?
Yes. Products, wardrobe and locations on every plan, and custom actors from a written description. A digital twin of yourself or someone who agreed, built from their own photos with their consent on record, is on every plan, the free trial included.
What does a plan change cost mid month?
Upgrades take effect immediately and are prorated. Downgrades take effect at the end of the current period so you keep the credits you already paid for.
Start on the free tier and judge the output yourself.
600 credits to start, the full cast, and no card.
Start free