Creative on your release cadence, not the agency queue.
You ship every week. Marketing footage arrives every quarter, if that. The mismatch means your best features get announced with a screenshot while the launch video is still in production.
Start freeA launch video that ships with the launch.
Feature ships Tuesday, creative ships Tuesday. Generating a testimonial or a walkthrough is a task inside the release rather than a dependency on someone else's calendar.
Generate from your own systems.
Scoped API keys, idempotent creates and webhooks mean creative generation can sit inside your release pipeline. Ship a feature flag and the announcement video, from the same job.
What this is good at for a software product.
Social proof at volume
Testimonial style creative across a range of personas that match your real customer segments.
Problem and solution
The format that works for software: name the pain, show the relief. Registered as a real directing format rather than left to a prompt.
Consistent spokespeople
The same faces across a whole campaign, so your brand reads as one voice rather than a rotating cast of strangers.
Ship the video with the feature.
Start free, wire it into your pipeline when it earns a place there.